A Lenten Fast from Corporations: A Call to Spiritual Resistance

Lent is a sacred season of reflection, sacrifice, and renewal. It is a time when we draw closer to God by letting go of the things that distract us and recommitting ourselves to justice, love, and righteousness. As we enter this Lenten season, we are called not only to personal transformation but also to prophetic action.

In recent days, we have witnessed a disturbing retreat from Diversity, Equity, and Inclusion (DEI) initiatives by major corporations—companies that once pledged to stand for justice but have since chosen the path of compromise. These rollbacks represent more than just corporate decisions; they reflect a deeper erosion of the moral and ethical commitments necessary to build a just society. As people of faith, we cannot be silent. We are called to resist systems that perpetuate exclusion and inequity.

This Lent, we will begin a corporate fast, starting with Target, as a spiritual act of resistance. Just as Jesus overturned the tables in the temple, challenging the exploitation and hypocrisy of his day, we too must disrupt business as usual. Fasting is not just about what we abstain from—it is about what we embrace. By redirecting our resources toward businesses that uphold justice, we embody our commitment to God’s vision of equity and love in action.
 
This is a fast for accountability. A fast for justice. A fast for a future where corporations do not bow to pressure at the expense of marginalized communities. As we journey through these 40 days, let us pray, reflect, and act—knowing that our collective sacrifice can bring about transformation.
 
Join us as we stand in faith and resist with purpose. Let this Lenten fast be a witness to the power of conviction, reminding the world that justice is not negotiable.

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At this hour there’s a lot on the line for the African American community . Black history month nor Juneteenth will be recognized by the federal government. Schools are being penalized for teaching our history. Civil rights cases have been stopped. A mass deportation has begun. Guantanamo Bay is being prepped to become a concentration camp and diversity ,equity and inclusion is being dismantled right before our eyes.

Black america is the world 12th wealthiest nation in spending power. We are strong consumers with astounding brand loyalty . To see companies we’ve supported heavily like McDonald’s , ford motors, Amazon, meta , Amazon and Walmart betray our long standing relationship is beyond disheartening. The highest insult comes from target who pledged spending over 2 billion with black owned business by the end of 2025 but to stop the program at the start of the year is betrayal. black people spend over 12 million dollars a day.

We are calling over 100k conscientious citizens to fast from spending ANY money at target for 40 days of lent beginning March 3. Also asking individuals to sell any target stock they may have . The faith community fast because we know that this is a spiritual undertaking that requires the strength of God. When individuals signup they will be sent a 40 day prayer journal so that we remain grounded and focused.

We have partnered with the black chamber of commerce so that when you make the pledge you will receive the digital business directory for 300k black businesses free of charge. We invite all black vendors from target to walk alongside as those will be prominently placed so the business are not adversely impacted . We must circulate our dollars and support our entrepreneurs.

The four  demands of Target
1. Honor the 2 billion dollar pledge to the black business community  through products, services, and black media buys

2.  Deposit 250 million amongst any of our 23 black banks

3. Completely restoring the franchise commitment to DEI

4. Pipeline community centers at 10 HBCU to teach retail business at every level

The target fast is March 5 through April 17. At the conclusion of the fast we will collect data of the impact and attempt to meet with targets board so to assess whether we sojourn into phase 2. The stock holders meeting is June 12th in Minneapolis the same city George Floyd was killed in so we pray to have resolve before then

Be apart of the movement and sign the pledge below ….”nothing is more powerful than an idea whose time has come “ - victor hugo

Sign and share ! We are our ancestors wildest dream and our futures greatest hope

The urgency of now