We came together in faith to hold Target accountable to the Black community. You pledged. We prayed. We fasted. We Won. Now, we continue the work to build lasting Black economic power.
By 2025, Target bent a knee and betrayed that promise to one of its most loyal communities. Millions of us responded with collective action, shifting our dollars elsewhere and demanding accountability.
IN 2020, TARGET PLEDGED TO INVEST IN BLACK COMMUNITIES.
Four years later, they bent to bigotry and betrayed that promise. We’ve responded with collective action — millions are shifting their dollars elsewhere until Target delivers on its word.
Demand 1
FULFILLING A $2B PLEDGE - COMPLETED
●We confirmed that more than $1.9 billion of Target’s $2 billion commitment to spend with Black-owned businesses has been allocated. This means a broad range of Black-owned brands, Black-owned media, and Black-owned suppliers who bring culture, creativity, and innovation into spaces where our presence has long been overlooked or underestimated have received direct financial support from Target. ● Holding Target accountable will also empower these Black-owned businesses to leverage Target’s footprint as a major national retailer to reach new audiences, build loyal followings, and generate the momentum that keeps their businesses moving forward. ● While Target conceded they are not making major new spending commitments at this time, they did commit to continue to support for Black entrepreneurs long after the $2 billion milestone is reached.
Investing in Black-Owned Financial Institutions In Progress
● Since 2020, Target has invested nearly $20 million in Community Development Financial Institutions (CDFIs) and will maintain comparable levels of investment. Target is awaiting more confirmations from banks, but without more specifics, we must continue to hold Target accountable. Target must verify new or extend its partnerships with Black-owned financial institutions.
● We made it clear that future investments in Black-owned banks must be part of that conversation, given the critical role these institutions play in closing racial wealth gaps and expanding access to financial services in historically underserved neighborhoods. Target agreed to continue this discussion, and we intend to hold them to that commitment.
Demand 2
Reinvesting in DEI Satisfied
● Target took responsibility and acknowledged that it had not communicated clearly what it stands for on diversity, equity, and inclusion. Target understands that this created a deep mistrust among consumers, especially Black women who have historically supported the brand. They took responsibility for that.
● Target reaffirmed its financial commitments to the Black community and replaced its formal DEI programs with a broader ‘belonging’ strategy. The structure has changed, but elements of its investment remain.
● Target’s new CEO shared that he intends to lead Target as “a place for everyone,” and restated that inclusion and belonging are core values of the company and is committed to creating growth and opportunity for all in how they operate every day: building greater pathways to opportunity, investing in their team and communities, and making decisions that create long-term growth.
● We will watch for Target’s actions, beyond words. We continue to hold them accountable so that Black communities see and feel the impact.
Demand 3
Investing in HBCUs - In progress
● The commitment to the economic pipeline for opportunities with HBCU students and communities, Target confirmed it has spent $10 million to reopen the Pensole Lewis College of Business & Design in Detroit, the nation’s only HBCU dedicated to design. That investment helped restore an historic institution and created a pathway where creativity, culture, and commerce meet.
● Target also committed to co-create with HBCUs to build more talent pipelines, internship opportunities, and local pathways to employment that support its stores and supply chain sites across the country. ● On campuses across the country, Target provides professional development support based on HBCU priorities for students, from résumé and interview workshops to design competitions, coaching sessions, professional headshots, and customized experiences
● Since 1988, Target has contributed nearly $40 million to the United Negro College Fund, ensuring thousands of students have the opportunities and resources, including direct scholarships through the Target Scholars Program.
Our Fast as a community made progress, but true economic empowerment does not happen in a day, a week, or a year. We acknowledge and honor the leaders and movements that continue boycotts and hold organizations accountable in ways different from our Fast. We must also continue the urgent work this moment demands – building long-term economic opportunity through jobs, homeownership, financial growth, and prosperity across many industries. We at the New Birth Missionary Baptist Church are doing more to build a better, more equitable future for Black communities across this nation. Learn more:
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